
Take it easy
art direction + brand identity + packaging design + photographyTaking care of yourself shouldn’t feel like a burden. With Piccos, metaX introduces a new flexible way to integrate essential nutrients for people living with metabolic disorders. We shaped this innovation with a playful visual identity and a color palette that speaks of normality and everyday life. Because even some pills, with a brand identity well designed, can make you feel better before you even take it.
We developed a full product line, each tailored to a specific nutritional need. Complete with dedicated packaging, informative leaflets, and a visual storytelling through custom photography.









